The holiday shopping season has now concluded. The rhythm of the new year is settling in, and it is time to re-examine the topic of e-commerce and consumerism as 2018 takes off. Local selling and small businesses are still in a considerable amount of trouble as e-commerce giants continue to expunge the competition. This year, MarketWatch.com reported that “Amazon.com snapped up between 45% and 50% of all online holiday retail sales, up from 38% last year[.]”(1) Not only is this 50% statistic quite alarming for small businesses, it is also indicative of up to a 12% growth in just one year. This trend represents Amazon’s biggest holiday season ever, its app expanding “nearly 70%”(2) during the 2017 holiday shopping season.
Meanwhile, both chain retailers, medium-sized businesses, and brick and mortar businesses are all struggling to keep up. As integration with online practices become increasingly fundamental, the number of failed brick and mortars add up. In 2017, the number of brick and mortars that had plans to shut down was higher than ever, even higher than during the 2008 economic recession, Fortune Magazine reported.(3)
All that aside, there is an opportunity for small businesses to take back their unique power. The empowerment of small businesses moving forward truly begins with getting small businesses set up with the right online tools. LiveShop Inc. has carefully crafted a remedy to this small business plight. LiveShop Inc. is centered on personalization for both the customer and the seller. Today, nearly three-fourths (74%) of online consumers get frustrated with Websites when content (e.g., offers, ads, promotions) appears that has nothing to do with their interests.(4) LiveShop Inc.’s Artificially Intelligent Gopher was constructed with this in mind. By 2026, consumers will have come to expect a high level of convenience and personalization in their interactions with retailers and brands.(5) The LiveSell and LiveShop platforms are designed to do this in a malleable way through its one-of-a-kind messaging system. Since 65% of shoppers prefer home delivery(6) LiveShop Inc. provides options: super fast (as quick as 15 minutes in certain areas) delivery, and in store pick up. These features, along with rewards, sharing capabilities, immediate bookings, and multiple other fun and powerful components, are the reason why LiveShop is fit for this moment in e-commerce.
All of us at LiveShop Inc. invite you to join us in the advancement of local shopping and selling! If you have any questions or want to learn more, please reach out to us at: Info@liveshopinc.com.